18 top-tier eCommerce sites built with Shopify

Simon Edward • 13 May 2024

Learn about 18 of the biggest brands that have used Shopify to power their online eCommerce stores.


Learn about 18 of the biggest brands that have used Shopify to power their online eCommerce stores.

The Shopify selling platform is a firm favourite in the eCommerce realm, having more than 25% of the market share in the UK's eCommerce sector.


Many businesses across the globe use Shopify's smart technology to sell their products online, including some well-known names.


Read on to learn about some of the biggest and best eCommerce sites built with Shopify.


1. Penguin Books


One of the top publishing houses in the UK, Penguin Books has been around since 1935. But despite its venerable age, it has moved with the times and created a modern eCommerce store that's powered by Shopify.


Here, you can buy modern novels, vintage classics, stationery, gifts and even home accessories.


2. Hasbro


Once upon a time, toy and collectables giant Hasbro used three different eCommerce platforms. It reached out to Shopify to see if the software firm could help it streamline its sales – and streamline it did.


Now, Hasbro has the online capabilities to offer pre-sales for custom toys. Neat!


3. Netflix


Why would Netflix need an eCommerce site? Merch, of course.


Big fans of the streaming platform's popular shows (
The Witcher and Stranger Things, to name but two) can pick up clothes and other products online.


The Shopify-powered store has been open since 2021 and is growing fast.


4. Fitbit


Sprinting onto the market in 2007, fitness watch pioneer Fitbit changed the game when it came to fitness tracking. It uses Shopify for its online store, where customers can buy fitness trackers, smartwatches smart scales and accessories.


5. Gymshark


With an estimated net worth of almost £1.2 billion, fitness-fashion business Gymshark has taken over the sector. Its eCommerce site runs off Shopify technology and sells products all over the globe.


Picture of a Gymshark product.

Although it's based in Europe, Gymshark's largest customer base is in the USA. 


6. Lindt


One of Lindt's largest chocolate stores in Canada is run using the Shopify platform. Impressively, it took less than a week to set up the store.


7. Whole Foods Market


Whole Foods Market, Amazon's supermarket chain, is well-loved by organic and natural food aficionados.


Its online store runs on Shopify Plus technology, with one of its features being that customers can order groceries from Whole Foods, which get passed onto Amazon for delivery.


8. Heinz


The go-to brand for all things beans and sauces, Heinz is another example of how speedy a Shopify store setup can be – this time with Shopify's upgraded product Shopify Plus.


Heinz launched its UK online store in just seven days during the pandemic. It wanted to make sure customers could still get their favourite products even when they couldn't leave the house.


9. Red Bull


Did you know that Red Bull drinks can't be sold online? What the business can sell online, though, is branded merchandise, created in collaboration with its famous sports affiliations.


Fans can find model cars, clothes, accessories and more on this Shopify-powered website.


10. Victoria Beckham Beauty


Luxury skincare and cosmetics can't sell well from a cheap-looking eCommerce site. Victoria's team realised this and used Shopify to create her bespoke online store.


11. Skims


The Kardashians seem to be Shopify fans. Kim Kardashian's underwear and shapewear business, Skims, runs on the platform, as does her sister Kylie Jenner's online cosmetics store. 


Skims launched in 2018 and collaborated with brands like Nordstrom, Fendi and Olympic contenders Team USA.


12. Sephora


A makeup cult favourite, Sephora sells its luxury beauty wares using Shopify. The platform powers the sale of skincare, cosmetics, fragrances, haircare, body care and nail products.


13. LeSportsac


Unhappy with its former eCommerce website, backpack company LeSportsac turned to Shopify for help.


Picture of a LeSportsac product.

It ended up getting Shopify Plus, which improved the user experience online and helped the store's sales grow by 37%.


14. PepsiCo (PantryShop)


In another venture inspired by changing shopping habits during the pandemic, PepsiCo launched two eCommerce sites selling pantry products, popular snacks, and products from its most-loved drinks brands. These include Pepsi, Tropicana and Gatorade.


15. Tesla


Tesla has a net worth of $533.17 billion as of April 2024, making it the 12th most valuable company by market cap according to Companies Market Cap.


Now, you can't yet buy a car via eCommerce, but you can pick up chargers, accessories and other cool products online. You can even get your kids (eight years and older) their very own Tesla Cyberquad.


16. Nescafé


In a bid to target millennial customers, Nescafé ran an ad campaign for one of its instant coffee products. It used Shopify Plus, which helped the campaign run smoothly. The site is currently offline, but it will apparently be using Shopify again when it comes back.


17. Anheuser-Busch InBev (shopbeergear.com)


Although you may not have heard of this company's official name, you will probably be familiar with one of its brands: Budweiser.


Its website sells branded merch ("beer gear") from Stella Artois, Budweiser and its other brands through Shopify. You can even pick up something for your pets or home.


18. Rebecca Minkoff


Handbag brand Rebecca Minkoff sells products through a Shopify Plus-powered eCommerce site. Customers can use augmented reality features to experience the product before they buy, making them 30% more likely to purchase.


Have you got a Shopify-powered online store you need some help with? At Stowsafe Fulfilment, our systems integrate beautifully with Shopify sites. This means it's easy to take advantage of our custom 3PL services, including storage, inventory management and reliable delivery.


Chat to one of our UK fulfilment experts
today to learn more about our Shopify fulfilment services and what we can do for your business.


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