Never let a sales opportunity pass you by as you plan your marketing strategies for this year. Make use of our most up-to-date calendar to help your business drive sales, stand out and stay ahead. 

eCommerce is more common than ever. In fact, it's predicted that, by 2040, roughly 95% of purchases will take place online. This increased competition means that stand-out marketing and a good social media presence are paramount. 

So how do you make sure your business gets noticed? This is where we can help. Use our marketers' calendar of seasonal events for 2023 to plan your business' social media campaigns for the year. It's here to keep you informed and prepared.

Browse through and save the most relevant events for your business to use in its marketing. Being responsive to your customers' needs and lives, as well as current events, can help you boost brand awareness, increase trade and improve customer loyalty. 

APRIL 2023



1 April: April Fool's Day

Famously used by many eCommerce businesses over the years to boost their social media sway, April Fool's Day is the perfect time to have some fun with your marketing. Why not think up an elaborate hoax to get people talking?

4 to 8 April: Garden Wildlife Week (UK)

A great chance to promote any back-to-nature products. Don't forget to encourage post interaction. Why not ask customers to share a picture of their local wildlife?

7 April: World Health Day

Bring attention to the holiday today and consider a sale on health or body products. Alternatively, you could make a donation to a relevant charity. 

9 April: Easter Sunday

Easter is a great time for eCommerce marketing. Why not create themed posts, host a virtual easter egg hunt or launch an easter competition?

14 April: International Moment of Laughter Day

Another opportunity to connect with customers. Share your best joke today and encourage them to do the same. 

17 April: International Haiku Poetry Day

Create your best haiku to promote a product today.

20 April: Get to Know Your Customers Day 

Observed on the third Thursday of each quarter, this is the perfect opportunity to connect with your customers and hear some honest feedback. A survey or poll is a great way to engage with the public and encourage them to interact with your business online. 

21 and 22 April: Eid al-Fitr

Create a themed campaign to mark the days of Eid and ask customers to share how they are celebrating.

‍22 April: Earth Day

Celebrate our lovely planet with some themed posts. You could raise awareness of sustainable sourcing and trading and promote relevant products. 

23 April: National Shakespeare Day

Share your favourite quote by the famous playwright today – or have fun adopting some Shakespearean language in your posts.

23 April: London Marathon

A useful date to know if you specialise in health or sporting equipment. The London marathon reaches a wide audience and tends to increase interest in these areas around this time. 

23 April: St George's Day

Celebrate English heritage today and create some dragon-themed marketing.

24 April: Scream Day 2023

Have some fun with your posts to mark this unusual day. Utilise puns to promote and entertain.

MAY 2023

1 May: May Day

Spring has sprung and the public will be spending more and more time outside. Add some spring-themed aesthetics to your posts for May Day. 

2 May: International Harry Potter Day

More than 500 million copies of the Harry Potter books have sold worldwide, meaning there is a huge audience to engage with on social media today. 

3 May: World Laughter Day

Another chance to make your customers smile and spread brand awareness. Include your favourite joke or pun in your marketing today.

4 May: Star Wars Day

A brilliant chance to incorporate your best Star Wars puns into today's posts.

6 May: Coronation of King Charles III

Acknowledge the special day and create deals to celebrate. 

9 to 15 May: Mental Health Awareness Week 2023

Shine a light on mental health with a more personal post to customers. Bring awareness to the week and highlight relevant charities. 

12 May: National Limerick Day

The perfect chance to gain attention online with your best limerick. Encourage followers to interact with your post and do the same. 

14 May: Mother's Day (USA)

Acknowledge the celebrations today and upsell any relevant gifts. There's always the possibility of offering a discount or deal.

13 May: World Fair Trade Day

Celebrate sustainable and ethical trade. This is the perfect opportunity to highlight examples of good trading standards and responsibly sourced products within your business.

17 May: World Baking Day

Baking has become very popular in recent years. Today is a great chance to share recipes and promote any relevant products. 

19 May: Endangered Species Day

Pick a species to be your brand's mascot for the day. You'll raise awareness for a good cause and create some endearing posts in the process. 

20 May: World Bee Day

Bees and their importance have had a lot of media coverage in recent years. World Bee Day offers a chance to have fun with puns and maybe even offer donations from sales to organisations like Save the Bee.

21 May: International Tea Day

This is a good day for encouraging downtime. Upsell any relevant products and encourage customers to spend time drinking tea and browsing online. 

22 to 27 May: Chelsea Flower Show

The Chelsea Flower Show famously gets people out into their gardens – a great opportunity to promote stock that will help your customers with their green fingers. 

‍28 May: UEFA Champions League Final

Acknowledge the celebrations, get people involved with a poll or survey and promote any sporting goods. 

29 May: National BBQ Week starts

A good time for product promotion. You could give a nod to typical British weather and offer discounts for rainy days.

JUNE 2023

1 June: Global Day of Parents

Upsell gifts and promotions to give thanks to parents today. 

3 June: FA Cup Final

A fun poll is a good way to engage your customers with some friendly competition.

3 June: World Bicycle Day

Get involved with World Bicycle Day by sharing lesser-known facts. For example, did you know bikes were originally called "velocipedes"? 

7 June: Global Running Day

Why not ask customers to share their favourite running hacks? Today is a great day to promote sporting goods, self-care items and kitchen aids. 

14 June: International Bath Day

Promote self-care today. Advertise any relevant beauty or hygiene products you might sell. 

17 June: King Charles III's official birthday

Create some royal-themed posts for the day.

18 June: Father's Day (UK)

It's best to start highlighting this celebration a few weeks early. Promotions and posts dedicated to the perfect Father's Day gifts are a must. 

21 June: summer solstice (Northern Hemisphere)

Celebrate the longest day of summer with your customers. Make a sunshine-themed post and promote your favourite summer products. 

21 June: International Day of Yoga

Bring some peace to your posts today. Share some interesting yoga benefits and promote any well-being products. 

21 to 25 June: Glastonbury Festival

Festival seasons can boost trade for online businesses when marketed right. Make sure to promote any festival-ready products that you stock.

30 June: Social Media Day

A good day to highlight your dedicated customer base on social media platforms. Reward loyalty and encourage buying by offering discounts in return for post interaction. 

JULY 2023 

1 to 31 July: Plastic Free July

Highlight any eco-friendly merchandise or ways in which your company is reducing its plastic waste. You could even offer environmental charity donations with purchases throughout July.

1 to 23 July: Tour de France (cycling)

With the Tour de France ongoing throughout early-mid July, you can create multiple cycling-themed posts to launch throughout the month. 

1 July: International Joke Day

Add some fun to your social media posts today. Come up with your best puns in your sales pitch
and encourage the public to share theirs. 

3 to 16 July: Wimbledon (tennis)

Show your support with some sporty posts for Wimbledon. 

4 July: Independence Day (USA)

Launch a Fourth of July-themed post to celebrate today and highlight any American-made products.

‍6 July: International Kissing Day

Have some fun with International Kissing Day and share the love with customers by creating a one-day-only deal.

20 July: National Moon Day (first moon landing)

Create some space-themed posts for your business today – or come up with some lunar puns to highlight a great deal.

20 July: Get to Know Your Customers Day

It's that time of the year again. A discount or giveaway can incentivise interaction and feedback

online, helping you stay sensitive to your customers' needs. 

‍24 July: school holidays start

With the school holidays beginning, focus on families and adventure. Many customers will be going away on holiday and looking for fun days out – perfect for businesses that sell things like camping goods. 

30 July: Friendship Day

A good time to offer deals or discounts on goods that can be given as gifts to friends.

AUGUST 2023

6 August: Cycle to Work Day (UK)

Share any personal stories of employees who might cycle to work. Consider a product post on anything sporty or self-care-related.

8 August: International Cat Day

There are reported to be around 11 million pet cats in the UK alone. That's a lot of owners who could interact with your marketing if you celebrate International Cat Day today. 

‍8 August: Global Sleep Under the Stars Night

Make some star-themed content to promote products today.

9 August: Book Lovers Day

Why not ask some literary questions online today, like, "what has been your favourite book all year?" or, "can you tell us your favourite quote from the book you're currently reading?"

11 August: Son and Daughter Day

Make some content to highlight Son and Daughters Day, promote gifts and create special product posts to boost sales.

12 August: National Vinyl Record Day (UK)

Why not ask customers to share the first vinyl record they ever bought? Or make a product post themed around a famous band or singer and ask customers to guess who it is?

13 August: International Left Handers Day

Celebrate left-handers of the world. Include some trivia and interesting facts for your posts today 

16 August: World Rum Day

Share your favourite rum-filled recipe with customers today.

19 August: World Photo Day

Share your photography skills with customers or ask them to share theirs with you – a perfect way to promote new products and showcase existing merchandise.

21 August: Poet's Day

Practise your rhythm and rhyme to come up with a poetic product post for today.

28 August: Summer Bank Holiday (England)

The start of the summer holidays is an exciting time. Make sure to post some content giving a nod to this and promoting any products that are perfect for families. 

SEPTEMBER 2023 

1 September: Harry Potter Back to Hogwarts Day

Just as the children are returning to school, so too are the witches and wizards of Hogwarts. Unveil some Harry Potter-themed posts to catch attention. 

2 September: World Beard Day

Maybe you can challenge the public to participate in your posts today by hosting a friendly competition: the winner of the most impressive whiskers bags themselves a discount.

8 September: Star Trek Day

Indulge in some geeky posts today. Why not share your favourite star trek quote to show off a product of the day?

13 September: Roald Dahl Day

Break out your inner storyteller to produce your own Dahl-themed content to celebrate this day. 

17 September: Wife Appreciation Day

Make sure to promote gifts and products in advance, allowing enough time for delivery today.

19 September: Talk Like a Pirate Day

Arrrr! You can have some fun with your marketing today. Adopt pirate slang to promote some great products. 

20 to 25 September: International Week of Happiness at Work

Celebrate the week of happiness at work by making some friendly content about the people that make up your business. A deal or discount for this week could help boost sales. 

21 September: World Gratitude Day

What better way to say "thank you" than a thoughtful gift? Perhaps today is a good day to show thanks to loyal customers and encourage them to share what they're grateful for. 

22 September: Hobbit Day

Today is the perfect chance for some fantastical marketing. Have fun with some Tolkien-inspired posts for product promotion and get customers involved by asking for their favourite quotes. 

23 September: autumnal equinox

Celebrate the start of Autumn. Promote homely goods as people prepare to shelter from the colder weather.

27 September: World Tourism Day

Mark the importance of tourism – something that suffered greatly through lockdown – by promoting any merchandise aimed at travelling and adventures.

30 September: National Sporting Heritage Day (UK)

The perfect day to promote sporting or wellness goods.

OCTOBER 2023 

1 to 31 October: Black History Month

Celebrate local black-owned businesses and any you might trade with. Or, if you work for a black-owned business, celebrate yourself!

1 to 31 October: Breast Cancer Awareness Month

October 2023 is Breast Cancer Awareness Month. Consider charitable donations and create pink-themed posts in support.

4 to 10 October: World Space Week

Create a space theme for the week. Don't forget to have fun with it and promote "out-of-this-world" deals and products. 

‍4 October: World Animal Day

Pick an animal for the day. You can theme posts around them and use fun puns to promote products. 

5 October: World Teachers' Day

Give a nod to hard-working teachers. Maybe you have the perfect gift that could be showcased today?

6 October: World Smile Day

Share some products that make you smile and ask customers to do the same. Consider a poll or a vote to get people involved. 

10 October: Grandparents' Day

Celebrate Grandparents' Day by bringing awareness to the holiday and perhaps offering deals on some grandparent-worthy gifts. 

12 October: Harry Potter Book Day

Create magical posts for Harry Potter Book Day. Share favourite quotes and bring in traffic with spellbinding deals.

12 November: Diwali (start of the Festival of Lights)

Create some beautiful advertising to celebrate Diwali. You could offer discounts and deals for today.

13 October: Good Samaritan Day

Encourage customers to share their good deeds of the day. Consider offering a discount or prize in response.

‍16 October: World Food Day

The perfect day to share recipes and promote any kitchen appliances you might stock. 

19 October: Get To Know Your Customers Day

As we approach the end of the year, a themed survey or poll can help create a stir. 

23 October: Wear it Pink (Breast Cancer UK)

The perfect time for pink-themed posts. Show customers how you and your business are supporting breast cancer charities today. 

29 October: British Summer Time ends

A simple post reminding customers of the clocks changing is a thoughtful gesture that can also boost brand reach.

31 October: Halloween

Prepare a spooky post for Halloween. It's time to bring out those "scarily good deals".

NOVEMBER 2023

1 to 30 November: Movember

Show your support for Men's health and create some dedicated Movember posts. Share any personal contributions to the movement and encourage the public to do the same.

‍5 November: Guy Fawkes Night

Have a play on the famous "remember, remember…" rhyme and use it to promote exciting merchandise or limited-time deals. 

11 November: Remembrance Day

Send out a post dedicated to Remembrance Day as a show of respect. 

13 November: World Kindness Day

Participate in World Kindness Day by offering deals or discounts to customers. 

19 November: International Men's Day

Celebrate the men in your business. Encourage customers to engage and share gratitude and offer discounts in return. 

20 November: Children's Day

Today is a great chance to show some love by creating limited-time deals and upselling gifts. 

‍23 November: Thanksgiving (USA)

Share what you and your business are thankful for today. Encourage your customers to do the same and consider promoting some one-day-only deals to show gratitude. 

24 November: Black Friday

Black Friday has become the unofficial start of the Christmas shopping season and is notorious for its huge surge in online sales. Take advantage of the hype by pushing your biggest deals and discounts. 

27 November: Cyber Monday

Like Black Friday, Cyber Monday is a big deal for online trade. Try to promote your business as much as possible, advertise new products and create time-limited deals. The aim of today is to stand out from the crowd.

30 November: St Andrew's Day

Celebrate all things Scottish today.

DECEMBER 2023

2 December: Small Business Saturday

Today is the perfect time to promote your own small business. Celebrate your customers and show off your favourite products. Encourage customers to continue to support small businesses like yours. 

8 December: Christmas Jumper Day

Christmas jumper day is a chance to add some silliness to your posts. Ask customers to share their own cheesy Christmas jumper pictures with you (and don't forget to include your own). 

11 December: Green Monday

Green Monday is described to be the best eCommerce sales day in December. You'll want to make sure your marketing stands out and gets noticed today. Consider promoting a deal to draw customers in. 

7 to 15 December: Hanukkah

Celebrate Hanukkah with customers by producing some candle-lit posts. 

21 December: winter solstice (Northern Hemisphere)

Design some moon-themed posts to mark the longest night of the year. Plan a wintery deal to draw some attention.

24 and 25 December: Christmas Eve and Christmas day

Put together some heartfelt content over the Christmas period for your customers.

26 December: Boxing Day

Boxing Day sales have begun. Use this chance to advertise your best deals.

31 December: New Year's Eve

New Year's Eve is a great time to launch a new product or advertise a New Year's sale.

Need help with eCommerce fulfilment?

With our calendar at your disposal, you're all set to prepare your company's marketing strategies for 2023. Use it to increase trade, drive sales and connect with your customers online. 

But why stop there? Stowsafe Fulfilment can make eCommerce even easier and more efficient for your business. We do the hard part by taking care of timely logistics (storing and sending your goods), leaving you the time and space to focus on expanding your brand and growing your customer base. 

With trusted shipping partners and software that integrates with all of the most popular eCommerce platforms, we can deliver fast, tailored fulfilment that meets your unique requirements.

Learn more about our flexible 3PL fulfilment services – or get in touch to book an appointment with one of our experts.